Monday, May 12, 2008

Watch It!

panerai watches has an entire collection of classy watches available on their website. They have dress, sport, diamond, and "complication" watches for men and women, and browsing their styles is conveniently organized by either the watch collection or the watch style you're interested in.

I wasn't sure what complication watches were at first, but with just one click I found an array of beautiful watch faces with many miniature dials to keep track of seconds, days, and possibly the barometric pressure in Tokyo.

Once on this specific page of a kind of watch I'm interested in, I am easily able to refine the displayed watches even further by strap material, features, case material, case shape, and price range.

The host site, ViaLuxe, offers a number of different brands, but the Panerai site specifically has a surprising number of features for a buyers guide. There is an expandable history of the brand, discussing the 19th century founder, Giovanni Panerai, his vision, and the current work of the company.

There is also a newsreel with information on the new watches that will soon be added to the collection, for those who can't wait. And lastly, down at the bottom of the page, there is a link to a forum devoted exclusively to panerai watch enthusiasts.

While all of these watches themselves are pretty blatantly out of the price range of a recent college graduate and soon-to-be newlywed, the aesthetic of the site is so pleasing that I can't help but tool around and look at all the beautiful watches I can only dream of owning. I normally eschew watches in favor of bracelets, but these are prettier than most any bracelet I've had the pleasure of encountering in real life, and what with having a job pretty soon, I'm sure I'll need to keep track of time much more than when I was a barefoot liberal arts undergrad.

In case you are far, far wealthier than myself, the host site does offer a convenient and easy dealer locator. Enjoy!

*This is a sponsored post*